Maureen Carter is an Emmy award winning design expert with over 20 years of industry experience working in brand design, interactive media conceptualizing, UX and visual strategy within the digital ecosystem. Spending a considerable portion of her career working in the music industry for BMG Entertainment, Maureen led the creative strategy at the introduction of digital with the online brand vision for platinum selling urban artists such as Usher, Outkast, Pink and TI for recording labels Laface Records in Atlanta and Arista Records, NY. Maureen’s work history also extends to streaming, television networks, advertising, brand experiences and leading award winning digital design solutions with major brands such as Vibe, Sony Pictures, Comcast/Hulu, Adobe, and The White House. 

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Currently, Maureen is a Global Design Leader for the iconic NIKE, where she oversees design for sneaker culture and street fashion app SNKRS. As the head coach and leader of innovative digital design, this role is responsible to drive creative initiatives across the SNKRS brand/enterprise and team delivery of all digital design and brand milestones. As a thought leader and partner who guides the vision for the business, this role focuses on the high-level view of the work with insight and consumer intelligence. While cultivating an environment where diverse views are valued, while mentoring and developing a global design team in New York, Paris, Milan, Berlin and London this role influences international brand experiences that extend to Japan and Korea promoting the #1 sneaker brand worldwide digitally and IRL. Streetwear and sneaker culture cannot be denied as it relates to celebrity endorsers, trends, fashion, culture and storytelling that are the key priorities of the day to day. As the key leader, this role is responsible for defining how Nike connects with sneaker consumers and engages them through community and content across the entire digital ecosystem via UX reimagination and data science intel. This ‘big picture” thinking moves and influences culture by speaking to the brand strategy and business while cultivating a collaborative culture internally and between all cross-platform initiatives. 

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Maureen was formerly the Vice President of Design and User Experience for BET DIGITAL (BET Networks/Paramount.) Ultimately serving as the key user/audience advocate, ideating and collaborating on designing original, engaging digital products, as well as enhancing existing products – putting an optimized and engaging user experience as the central outcome from the collective work product with respect to the brand where she also leads the creative vision for the suite of BET’s digital products and experiences. Maureen focuses on staying on the cutting edge of digital trends and user experience conventions while leading the creation of immersive experiences for mobile web, desktop, apps and connected devices with focus on the “voice of the user” from aesthetics to brand voice. Her role involves to lead the creation of visually compelling digital content/social media and understanding that modern user experience is more than just skin deep while working alongside her editorial and technology counterparts to ensure that BET digital experiences engage, delight, inform and entertain. 

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Prior to that, she was the Vice President of Brand Creative for Nickelodeon Digital where she leads the digital design vision for the iconic Nickelodeon brand via its online destinations: NICK.com, Teennick.com, Nick@Nite.com, Nickjr.com, Nicktoons.com and Nickmom.com as well as creating entertaining mobile and tablet app development. Her role was to provide over 50 mm young users an engaging user-centric and well designed experience that ties the on air brands to the digital space for franchises such as Nick Cannon’s Halo Awards, Kids Choice Awards, Spongebob, iCarly and Dora as well as leading the creative strategy for all of Nickelodeon’s online integrated advertising and digital marketing. 

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With over 40 design awards (Clios, Webbys and Stellar) she holds an undergraduate design in Graphic Design from Hampton University, VA, a Masters degree in Communications Design from Pratt Institute, NY, as well as a graduate of UCLA’s Anderson School of Business Management Executive Leadership Development Program (NAMIC). She is also a NAMIC luminary, a Black Enterprise Top Women of Power (The List), and a graduate of the Yale School of Management Program, Business Perspectives for Creative Leaders as she loves what she does. Maureen is also an adjunct professor with over 20 years of teaching experience in design, branding and fashion for numerous colleges and universities. Maureen is also an international published writer and lecturer on design theory with global accolades.

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